Getting started with websites can feel overwhelming, but it doesn’t have to be. That’s why I’ve created "A Commonsense Guide to How Websites Work" – a free, practical resource designed for small businesses, not-for-profits, and individuals. It’s perfect for anyone looking to take their first steps online or improve their existing website without the technical jargon.
This easy-to-follow guide walks you through everything you need to know, chapter by chapter:
- Why Websites Matter - discover why a website is essential for credibility, customer reach, and business growth in today’s digital world.
- What Makes a Great Website - learn the key ingredients of a successful website – from user-friendly design and clear messaging to pages every site needs.
- The Power of Simplicity in Web Design - understand how clean, simple websites enhance user experience, load faster, and drive better results.
- Technical Foundations - get a clear explanation of domain names, web hosting, and website security (SSL), without the confusion.
- Getting Found Online - an introduction to SEO (Search Engine Optimisation) and social media integration to help you attract and engage the right audience.
- Marketing Your Website - a simple, actionable plan to market your website and drive traffic using strategies that work.
- Monitoring and Measuring Performance - learn how to track your website’s success and make improvements using tools like Google Analytics.
