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I listened to a great podcast the other day featuring Simon Sinek of the Optimism Company — great business name, by the way. The episode is about a New York restaurateur, Will Guidara, who talks about the concept of “unreasonable hospitality.” It’s an easy listen — two people who are clearly friends, sharing a few laughs while talking in a grounded way about things that matter. There’s a thread about AI running through it, but it also serves as a useful reminder that the cli

Most people put a lot of heart into their website. Once it’s live, the next question is usually: How do I help more people find it? SEO is a bit of a “black art”. Yes there are experts out there BUT you don’t need to understand the technical side to make decent progress. Here are three practical steps that anyone can take. They’re simple, worthwhile, and make a genuine difference. 1. Use clear page titles and descriptions: Search engines prefer clarity. A clear title tells G

A yoga retreat I was involved with had been consistently posting about upcoming retreats and online courses. The content was high-quality, and the offerings themselves were beautifully curated. Yet, despite this, the post that generated the most engagement that month wasn’t about yoga at all — it was about an apple cake. A simple, warm, inviting post about a homemade apple cake drew more likes, comments, and shares than anything else. Many small business owners tend to treat

Building a website is just the start. Many believe that once their site is live, the world will find them, but the truth is that the internet is a crowded space. With millions of websites competing for attention in an attention-deficit world, marketing is essential. As the saying goes, “Doing business without marketing is like winking in the dark - you know what you’re doing, but nobody else does.” To ensure your website doesn’t get lost in the crowd, two key elements must w

The global yoga market was valued at approximately USD 107.1 billion in 2023 and is projected to grow at a compound annual growth rate of 9.4% from 2024 to 2030 - Namaste! Despite this significant growth, a substantial number of yoga and wellness businesses have yet to establish their own websites. While larger wellness businesses and studios are more likely to have professional websites, the majority of the industry comprises smaller operations—often owned and managed by one

Writing for your website, sending newsletters and keeping up with social media can take time—especially when you’re busy running a business you love. Artificial intelligence (AI) can help. It can organise your thoughts, suggest a starting point and make editing easier. But getting words onto a page is only part of the job. Your experience, personality and understanding of your customers are what make those words worth reading. The key is to use AI as a helper, while keeping y

In the early days of the internet, creating a website was not for the faint-hearted. Designing a website back then required learning how to write code using a language called HTML. There were no templates or easy tools; everything had to be done from scratch. If you wanted a picture on your website, you had to know how to place it using code. If you wanted your text to be a certain colour or size, that required more coding knowledge. Hosting a website was equally challenging.

Today every business wants to establish a strong online presence. And many are finding the mantra "less is more" holds significant value in web design. Simple website design isn't just a trend; it's a strategic approach that enhances user experience, improves engagement, and drives conversions. Humans are naturally drawn to simplicity. According to cognitive load theory, our brains can process only a limited amount of information at once. When presented with a cluttered and